BIKE RIBBON products

More information about BIKE RIBBON

It's always the same story, Ermanno Alberti thought as he hopped on his road bike to head for the hills around his hometown of Brianza. Every blow, every stone, is another blow to the hands, grasping the handlebar wrapped in a kind of "standard" tape. And that's how he came up with the idea: cover the handlebars with a thicker and softer tape, giving greater grip and greater comfort for the hands. The problem was how to deal with the spiral application that involves covering the entire handlebar: with thicker tape, the overlapping areas would be too thick. Then came the invention: to produce tape with decreasing thickness from the center to the edges. Ermanno's father, Antonio, was a manufacturer of bicycle saddles, so Ermanno went to work in the test lab. In 1975, he and his wife Rosita created La Spirale snc, the company that still produces the Bike Ribbon brand. At their first fairs they contacted the large bicycle manufacturing companies, who were always looking for products in custom colors and styles.