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The birth of the mountain bike has changed the bicycle in its meaning and in its application from a pure transportation vehicle to an image-driven sports and leisure good. This evolution of the sport has presented new challenges to all cycling brands; challenges that SIGMA SPORT is deliberately equipped to tackle. It is the key reason why we are continually the first to bring innovations to market such as new battery lighting concepts, heart rate monitors with many functions, inflation pumps with electronic pressure measurement, all at competitive prices. Our products will always incorporate leading technologies, a proven and winning strategy in the sports and fitness categories in which SIGMA SPORT products are increasingly distributed.